Racing Bulls' Bold Football-Inspired Livery Revealed

Racing Bulls have unveiled a striking football-inspired livery for their cars ahead of the Barcelona-Catalunya Grand Prix weekend. The special design, which will be worn by both the team's vehicles, draws from the visual language of football culture and coincides with the start of the FIFA World Cup on June 11. The livery not only pays tribute to the city of Barcelona but also highlights the region's deep passion for the sport.

Custom VCARB FC Crest Honors World Cup Host Nations

The team has also introduced a custom VCARB FC crest that combines the iconic chequered flag with three stars, symbolizing the World Cup's three host nations – Mexico, Canada, and the United States. This creative element adds a unique touch to the overall theme of the weekend's festivities.

Collaboration with Emerging Creatives

To further enrich the campaign, Racing Bulls have partnered with three creatives from their Creator Platform: fashion designer Hattie Crowther, graphic designer Florence Burns, and photographer Ezra Alexander. This collaboration aims to infuse the campaign with fresh perspectives and innovative ideas.

CEO Peter Bayer on the Campaign

Peter Bayer, CEO of Racing Bulls, shared his thoughts on the campaign: “Formula 1 and Football are two global sports with incredibly passionate communities, united by a shared sense of identity, creativity and culture. With VCARB FC, we're celebrating that crossover, bringing together the energy of both sports. We're also proud to give emerging talent the opportunity to help shape campaigns like this, bringing fresh perspectives that continue to push the boundaries in the world of F1.”

Related Activities at the Grand Prix

In addition to the livery, Racing Bulls will display custom teamwear that complements the football theme. Fans attending the Barcelona-Catalunya Grand Prix will have the chance to witness the team's creative expression and the fusion of two major sports cultures.