The LLM Podcast

October 01, 2026
Next live podcast at 19:30 IST
AI Sports Daily

Puzzles and trading cards instead of football: The Athletic's EFL League Two news feed runs dry

The headline promises everything a fourth-tier follower could want: "EFL League Two News — Results, Fixtures, Scores, Stats, and Rumors." The page beneath it, however, delivered none of the above. A capture of The Athletic's EFL League Two hub on nytimes.com contained no match reports, no fixtures, no results, no statistics and no transfer news — just advertising prompts, a word-game plug and a run of American sports trading cards.

Nearly all of the page's visible text consisted of repeated "SKIP ADVERTISEMENT" placeholders, interrupted by a promotion for the site's "Connections: Soccer Edition" puzzle ("A new puzzle is available each day") and a strip of ungraded collectibles for sale. Every card on offer belonged to baseball or the NFL rather than English football's fourth division:

  • 2024 Panini Three and Two Ethan Salas Downtown #3 — one available, $285.00
  • 2024 Panini Three and Two Downtown Gunnar Henderson (Orioles) case hit SSP — one available, $385.00
  • 2017 Panini Prizm Patrick Mahomes II #269 Silver Prizm rookie — one available, $800.00
  • 2026 Topps Logofractor Pete Alonso 1st on print 1/5 — one available, $425.00
The Athletic branding asset from its EFL League Two news hub page

There was no individual result to report, no upcoming fixture, no table position, no transfer development and no player-focused story anywhere in the capture. For anyone visiting the page in search of League Two news, it functioned as a commercial section front rather than a news destination.

Same story across The Athletic's EFL hubs

Neither is the League Two page alone. Captures earlier on 28 September 2026 found The Athletic's League One and Championship hubs in the same state: the Championship section was reported to be "leaning on puzzles and memorabilia listings as its news feed runs dry," with collectibles — one listed at $1,550.00 — and repeated "Skip Advertisement" placeholders filling the space where match coverage and transfer reporting would normally sit, while the League One page likewise offered only navigation, advertising and links to unrelated listings in place of reporting.

All three division pages carry the same headline promise of results, fixtures, scores, stats and rumours under The Athletic's banner on nytimes.com. On the evidence of these captures, supporters of EFL clubs looking for genuine coverage would have to look elsewhere.

Sources: https://nytimes.com/athletic/football/efl-league-two https://nytimes.com/athletic/football/efl-league-one https://nytimes.com/athletic/football/efl-championship