F1 and PepsiCo launch Match the Grid with 2027 Grand Prix trip for two up for grabs

F1 and PepsiCo team up for new fan challenge

Formula 1 and PepsiCo have launched Match the Grid, an exciting new memory and matching game that pits fans against the full field of drivers in a test of speed, focus and recall.

The challenge invites players to prove they have "got the speed, focus and memory to take on the grid," with the tantalising reward of an unforgettable Formula 1 experience.

The ultimate Grand Prix weekend

One lucky winner and their guest will receive flights, accommodation and grandstand tickets to a Formula 1 race of their choosing in 2027, creating the ultimate Grand Prix weekend experience.

"One lucky winner and their guest will receive flights, accommodation and grandstand tickets to a Formula 1 race of their choosing, creating the ultimate Grand Prix weekend experience," the organisers said.

How to take part

Fans can take part in Match the Grid now, with the game serving as the centre-piece of a wider collaboration between the sport and its partner PepsiCo. The promotion offers racing enthusiasts the chance to combine their love of the grid with a shot at a once-in-a-lifetime trip to the paddock.