The Athletic promotes free FIFA Men’s World Cup coverage in app with picks and daily puzzles

The Athletic’s World Cup section pushes free app access and interactive features

The Athletic’s dedicated FIFA Men’s World Cup destination is positioned as a central home for news, results, fixtures, scores and stats, with the site promoting full World Cup coverage as free in the app.

The landing page invites users to "MAKE YOUR PICKS" and sign up to be first to know with breaking news and real-time scores sent straight to the phone. The promotion emphasizes that all World Cup coverage is free in the App.

The hub also surfaces The Athletic’s Connections puzzle offerings. The page advertises Connections: Soccer Edition, described as group soccer terms that share a common thread with a new puzzle available each day, and Connections: Sports Edition, a parallel daily puzzle for broader sports terms.

The section is presented under the headline "FIFA Men’s World Cup - News, Results, Fixtures, Scores and Stats - The Athletic" and lists United States as a coverage focus on the page.