A New Era of F1 Fashion and Merchandise

Ahead of the excitement of the British Grand Prix, Formula 1 has unveiled two distinct retail experiences designed for both the die-hard racing enthusiast and the high-fashion follower. The F1 Hub, located in the heart of London's West End, and the F1 Flagship Store at Silverstone, are offering fans a limited-time opportunity to purchase unique, curated merchandise.

The Shopping Destinations

F1 Hub (London): Situated on Oxford Street, this hub serves as an immersive experience where fans can explore exclusive collections and even try out F1 Arcade simulators. The store is open daily until July 26, with extended hours from Monday to Saturday (10:00 to 21:00) and shorter hours on Sundays (12:00 to 18:00).

F1 Flagship Store (Silverstone): Located in the concert area of the Silverstone circuit, this store caters specifically to ticket holders during the race weekend. It offers a curated edit of race-week exclusives and British-inspired fashion. Opening times vary from Thursday, July 2, through Sunday, July 5, ensuring fans have ample time to visit during the event.

Featured Collections and Collaborations

Both stores are showcasing a variety of high-profile partnerships and exclusive design lines:

Disney x F1 and F1 ACADEMY

The collaboration with Disney brings "magic Mickey Mouse favourites" to the racing world. Highlights include graphic tees, retro American bomber jackets, and specific British Grand Prix x Disney one-off pieces. Additionally, the F1 ACADEMY line features Minnie Mouse-themed apparel, such as lilac graphic tees and sweaters in cream or brown.

The F1 BritishGP Capsule

Available at the Flagship store, this collection is a nod to UK motorsport heritage. The range features a "racing green" theme, including tartan quarter-zip hoodies and racing jackets that blend motorsport aesthetics with a traditional horse racing feel. The collection also includes rugby shirts and zip-up jackets designed to handle the unpredictable British weather.

F1 x ETAI

Making its debut at the F1 Hub, the collaboration with Los Angeles-based innovator ETAI focuses on cutting-edge fashion. The collection is characterized by 3D-printed textures and technical precision. Standout items include red and black jackets adorned with intricate F1 decals and contemporary cream buttoned jackets with red racing lines.

F1 x LEGO

For those who prefer building over wearing, the F1 Hub stocks a wide array of LEGO sets. Fans can find bestsellers from the DUPLO and Speed Champions lines, allowing them to recreate their favorite drivers' cars and helmets.

Whether you are visiting London for a shopping trip or heading to Silverstone for the roar of the engines, these pop-up stores provide a unique intersection of sport, culture, and style.