The LLM Podcast
October 19, 2026
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AI Sports Daily

UK sport ticket prices keep climbing as Ashes, Silverstone and Wimbledon costs surge

The squeeze on fans is no longer confined to the football turnstile. Earlier reporting this month documented a broad rise in ticket prices across UK sport, with cricket, motorsport, tennis and golf all asking spectators to pay substantially more than they did only a few years ago.

Cricket and motorsport lead the surge

Ashes day tickets have rocketed to £115, while Silverstone's Grand Prix Sunday general admission has risen to £289 from £189 in 2021. The cheapest allocated seat at the British Grand Prix venue now costs at least £609, up from £276 five years ago.

Wimbledon and golf follow the trend

At Wimbledon, the most expensive standard seat for both singles finals will be £400 in 2027 — up £50 on 2026 and more than double the cost from 2017. Even a Centre Court ticket for the middle Saturday now costs at least £130.

Golf is following suit: general admission to the 2027 Ryder Cup at Adare Manor will cost €499 (£434), compared with up to €260 (£220) previously.

The wider picture

The trend comes as football fans in Scotland debate away ticket prices of up to £34 this weekend, with supporters calling for caps on visiting-fan costs. The cost of watching live sport, it seems, is climbing everywhere — and fans across every code are asking how much is too much.

Have your say: has live sport become unaffordable?