The Athletic World Cup hub pushes picks, scores and puzzles

The Athletic’s FIFA Men’s World Cup landing page is positioned as a central hub for News, Results, Fixtures, Scores and Stats, with prominent calls to action for users to “MAKE YOUR PICKS” and receive breaking news and real-time scores sent straight to their phone.

The page notes that all World Cup coverage is free in the App and is tailored for United States audiences, inviting readers to be “the first to know” with push alerts for the tournament.

Beyond results and fixtures, the hub also promotes editorial features and games, including “Connections: Soccer Edition” and “Connections: Sports Edition”, described as daily puzzles where players group soccer and sports terms that share a common thread, with a new puzzle available each day.