Muthoot Finance Secures Indian Cricket Title Sponsorship Rights Through March 2028

Muthoot Finance takes over India cricket title sponsorship

Muthoot Finance Limited, also known as Muthoot Fincorp, has secured the title sponsorship rights for Indian cricket through March 31, 2028, covering international and domestic matches played in India.

The agreement is expected to run for two years and cover approximately 35 home internationals: 10 Tests, 12 one-day internationals and 13 Twenty20 internationals. The partnership is due to begin with the three-match ODI series against the West Indies.

The deal comes ahead of a busy home schedule for India, with the West Indies, Sri Lanka and Zimbabwe among the teams expected to tour during the new commercial cycle. The Board of Control for Cricket in India’s cycle runs until March 2028 and includes India’s home bilateral commitments.

Reported commercial terms

According to reports, the sponsorship is being referred to as “Blue Muthoot.” The agreement was understood to have been negotiated at a base price of INR 4.85 crore per match, although the final figure could be lower. The commercial details are expected to become clearer when the BCCI formally announces the arrangement.

The Kochi-based Muthoot group joins an existing bilateral cricket sponsorship portfolio that includes Campa, SBI Life and ChatGPT.