BCCI lands Rs 130 crore windfall as Campa, SBI Life and ChatGPT join India's home season

A bumper home season

India's home cricket circuit has netted the BCCI a Rs 130 crore windfall after Campa, SBI Life and ChatGPT came on board as partners. The injection of a soft-drink brand, an insurance major and an AI giant underscores cricket's enduring commercial pull in India.

Governance questions

That financial muscle is drawing scrutiny. The Supreme Court has asked why the National Sports Governance Act should not apply to the BCCI and state bodies — a question that could reshape how Indian cricket is administered.

The politics are swirling at state level too. With the Rajasthan Cricket Association elections set for September 29 after administrator Sawant issued notice, former chief minister Ashok Gehlot has accused the government of “crossing the line” in RCA politics.