Messi and Son Heung-min Lead MLS Jersey Sales for 2025 Season, Highlighting League's Growing Star Power
Messi and Son Heung-min Crowned Top MLS Jersey Sellers for 2025 Season
Major League Soccer (MLS) has unveiled its highly anticipated list of top-selling jerseys for the 2025 regular season, revealing a familiar face at the summit and a new global superstar making an explosive debut. Inter Miami's Lionel Messi has once again claimed the top spot, marking his second consecutive year as the league's top-selling player. However, the most significant storyline comes from new LAFC recruit Son Heung-min, whose arrival has ignited a frenzy among fans.
Son Heung-min's impact was immediate and unprecedented. Within just 72 hours of his signing with LAFC, he became the top-selling athlete across the entire Fanatics Network, a testament to his immense global popularity. This surge in demand has propelled him to second place all-time in MLS consumer product sales, trailing only the incomparable Lionel Messi.
The 2025 list reflects a vibrant blend of established league veterans and captivating new international stars, driving significant interest and sales across the league. "This surge in popularity places him second all-time in MLS consumer product sales, trailing only Messi," highlights the immediate commercial power of Son's move.
Beyond the top two, the list features a diverse array of talent, with several players returning from previous seasons, underscoring the league's sustained growth and star power. Three players from the 2025 list are making repeat appearances, affirming their consistent appeal to fans.
The Top 10 Selling MLS Jerseys for the 2025 Season:
- Hirving “Chucky” Lozano (San Diego FC)
- Rodrigo De Paul (Inter Miami)
- Lionel Messi (Inter Miami)
- Son Heung-Min (LAFC)
- Luis Suárez (Inter Miami)
- Miguel Almirón (Atlanta United)
- Jordan Morris (Seattle Sounders)
- Darlington Nagbe (Columbus Crew)
- Wilfried Zaha (Charlotte FC)
- Marco Reus (LA Galaxy)
The strong performance of both new signings and veteran players signals a robust and expanding market for MLS merchandise, driven by a growing global fanbase and the league's ability to attract world-class talent.